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The concept and operationalization of brand loyalty in team sport (fan .
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Apr 1, 2014 brand loyalty: Evidence from the paint retailing industry. Authors: Manilall
Dhurup1 . competitive pricing and creating loyalty amongst customers. (Rowley
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regards building, maintaining and developing brand loyalty in order to gain .
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Kapferer, J.N. (1992), Strategic Brand Management, The Free Press, New York. Full Text [PDF] - International Journal of Application or Innovation in
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“Brand Loyalty – Fact or Fictionâ€, Advertising Age, 9 June 1952. .. technical term
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through their actions; loyal customers visit the brand more . Free members. What is emotional branding? - Smart Insights
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Feb 20, 2012 Free templates to structure your strategy; Fast start guides covering best
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from free merchandise to coupons to advance-released products. business
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Jun 2, 2014 revealed how digital content can be used as a tool to build brand equity. brand
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pundits dismissing the importance of brand loyalty as marketing nirvana (though
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